Fuel iX is TELUS Digital’s enterprise GenAI platform, powering multiple AI products such as Copilots, Screener, Coach, and Agent Trainer. As the platform expanded, the need for a unified, scalable design system became critical to maintain consistency, speed, and user trust.
2025
Lead Designer
Governer
Design & process direction, Stakeholder management, Component development
Figma, Unicorn Studio, Cursor
The goal was to bring consistency, speed, and scalability to Fuel iX products. I built a unified design system with opinionated templates (auth, dashboard, data, payments, email) and baked-in interaction rules, so teams could start building immediately without rethinking fundamentals. The system is optimized for AI-assisted development—Cursor rules enforce visual and behavioral consistency while enabling rapid iteration across products.
As teams shipped quickly, UI patterns diverged across products. Navigation, layouts, and components behaved differently, increasing cognitive load for users and slowing teams through repeated design and engineering effort.
Ignite 2.0 was created as a foundational system rather than a visual refresh. It established a shared design language and values that reduced cognitive load, standardized behavior, and scaled seamlessly across products, themes, and devices.
Sand
Resembles, Foundation, stability, ephemeral
Glass
Resembles, Transparency, depth, modernism, cutting edge
Fluid
Resembles, Adaptability, flexibility, movement, friendly
Shape
Resembles, Structure, foundation, creativity
Increase in development speed and consistency across app.
Increase in customer satisfaction rate.
New enterprise customer brought in post redesign.
Fuel iX is TELUS Digital’s enterprise GenAI platform, powering multiple AI products such as Copilots, Screener, Coach, and Agent Trainer. As the platform expanded, the need for a unified, scalable design system became critical to maintain consistency, speed, and user trust.
2025
Lead Designer
Governer
Design & process direction, Stakeholder management, Component development
Figma, Unicorn Studio, Cursor
The goal was to bring consistency, speed, and scalability to Fuel iX products. I built a unified design system with opinionated templates (auth, dashboard, data, payments, email) and baked-in interaction rules, so teams could start building immediately without rethinking fundamentals. The system is optimized for AI-assisted development—Cursor rules enforce visual and behavioral consistency while enabling rapid iteration across products.
As teams shipped quickly, UI patterns diverged across products. Navigation, layouts, and components behaved differently, increasing cognitive load for users and slowing teams through repeated design and engineering effort.
Ignite 2.0 was created as a foundational system rather than a visual refresh. It established a shared design language and values that reduced cognitive load, standardized behavior, and scaled seamlessly across products, themes, and devices.
Sand
Resembles, Foundation, stability, ephemeral
Glass
Resembles, Transparency, depth, modernism, cutting edge
Fluid
Resembles, Adaptability, flexibility, movement, friendly
Shape
Resembles, Structure, foundation, creativity
Increase in development speed and consistency across app.
Increase in customer satisfaction rate.
New enterprise customer brought in post redesign.
Fuel iX is TELUS Digital’s enterprise GenAI platform, powering multiple AI products such as Copilots, Screener, Coach, and Agent Trainer. As the platform expanded, the need for a unified, scalable design system became critical to maintain consistency, speed, and user trust.
2025
Lead Designer
Governer
Design & process direction, Stakeholder management, Component development
Figma, Unicorn Studio, Cursor
The goal was to bring consistency, speed, and scalability to Fuel iX products. I built a unified design system with opinionated templates (auth, dashboard, data, payments, email) and baked-in interaction rules, so teams could start building immediately without rethinking fundamentals. The system is optimized for AI-assisted development—Cursor rules enforce visual and behavioral consistency while enabling rapid iteration across products.
As teams shipped quickly, UI patterns diverged across products. Navigation, layouts, and components behaved differently, increasing cognitive load for users and slowing teams through repeated design and engineering effort.
Ignite 2.0 was created as a foundational system rather than a visual refresh. It established a shared design language and values that reduced cognitive load, standardized behavior, and scaled seamlessly across products, themes, and devices.
Sand
Resembles, Foundation, stability, ephemeral
Glass
Resembles, Transparency, depth, modernism, cutting edge
Fluid
Resembles, Adaptability, flexibility, movement, friendly
Shape
Resembles, Structure, foundation, creativity
Increase in development speed and consistency across app.
Increase in customer satisfaction rate.
New enterprise customer brought in post redesign.