Fuel iX Design System

OVERVIEW

Fuel iX is TELUS Digital’s enterprise GenAI platform, powering multiple AI products such as Copilots, Screener, Coach, and Agent Trainer. As the platform expanded, the need for a unified, scalable design system became critical to maintain consistency, speed, and user trust.

YEAR

2025

ROLE

Lead Designer
Governer

CONTRIBUTIONS

Design & process direction, Stakeholder management, Component development

TOOLS

Figma, Unicorn Studio, Cursor

About the project

Goal

The goal was to bring consistency, speed, and scalability to Fuel iX products. I built a unified design system with opinionated templates (auth, dashboard, data, payments, email) and baked-in interaction rules, so teams could start building immediately without rethinking fundamentals. The system is optimized for AI-assisted development—Cursor rules enforce visual and behavioral consistency while enabling rapid iteration across products.

UI Design

PROBLEM

Inconsistent design across products

As teams shipped quickly, UI patterns diverged across products. Navigation, layouts, and components behaved differently, increasing cognitive load for users and slowing teams through repeated design and engineering effort.

SOLUTION

Ignite 2.0

Ignite 2.0 was created as a foundational system rather than a visual refresh. It established a shared design language and values that reduced cognitive load, standardized behavior, and scaled seamlessly across products, themes, and devices.

UI Design

10x

Increase in development speed and consistency across app.

50%

Increase in customer satisfaction rate.

12

New enterprise customer brought in post redesign.

Smooth Scroll
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Fuel iX Design System

OVERVIEW

Fuel iX is TELUS Digital’s enterprise GenAI platform, powering multiple AI products such as Copilots, Screener, Coach, and Agent Trainer. As the platform expanded, the need for a unified, scalable design system became critical to maintain consistency, speed, and user trust.

YEAR

2025

ROLE

Lead Designer
Governer

CONTRIBUTIONS

Design & process direction, Stakeholder management, Component development

TOOLS

Figma, Unicorn Studio, Cursor

About the project

Goal

The goal was to bring consistency, speed, and scalability to Fuel iX products. I built a unified design system with opinionated templates (auth, dashboard, data, payments, email) and baked-in interaction rules, so teams could start building immediately without rethinking fundamentals. The system is optimized for AI-assisted development—Cursor rules enforce visual and behavioral consistency while enabling rapid iteration across products.

UI Design

PROBLEM

Inconsistent design across products

As teams shipped quickly, UI patterns diverged across products. Navigation, layouts, and components behaved differently, increasing cognitive load for users and slowing teams through repeated design and engineering effort.

SOLUTION

Ignite 2.0

Ignite 2.0 was created as a foundational system rather than a visual refresh. It established a shared design language and values that reduced cognitive load, standardized behavior, and scaled seamlessly across products, themes, and devices.

UI Design

10x

Increase in development speed and consistency across app.

50%

Increase in customer satisfaction rate.

12

New enterprise customer brought in post redesign.

Smooth Scroll
This will hide itself!

Fuel iX Design System

OVERVIEW

Fuel iX is TELUS Digital’s enterprise GenAI platform, powering multiple AI products such as Copilots, Screener, Coach, and Agent Trainer. As the platform expanded, the need for a unified, scalable design system became critical to maintain consistency, speed, and user trust.

YEAR

2025

ROLE

Lead Designer
Governer

CONTRIBUTIONS

Design & process direction, Stakeholder management, Component development

TOOLS

Figma, Unicorn Studio, Cursor

About the project

Goal

The goal was to bring consistency, speed, and scalability to Fuel iX products. I built a unified design system with opinionated templates (auth, dashboard, data, payments, email) and baked-in interaction rules, so teams could start building immediately without rethinking fundamentals. The system is optimized for AI-assisted development—Cursor rules enforce visual and behavioral consistency while enabling rapid iteration across products.

UI Design

PROBLEM

Inconsistent design across products

As teams shipped quickly, UI patterns diverged across products. Navigation, layouts, and components behaved differently, increasing cognitive load for users and slowing teams through repeated design and engineering effort.

SOLUTION

Ignite 2.0

Ignite 2.0 was created as a foundational system rather than a visual refresh. It established a shared design language and values that reduced cognitive load, standardized behavior, and scaled seamlessly across products, themes, and devices.

UI Design

10x

Increase in development speed and consistency across app.

50%

Increase in customer satisfaction rate.

12

New enterprise customer brought in post redesign.

Smooth Scroll
This will hide itself!

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